Case Studies

Real Outcomes from
Real Systems

Every engagement is different. These are examples of real work across real industries — websites, automation, advertising, and SEO — and the measurable results they produced.

2x
Website Traffic Increase
67%
Cost Per Lead Reduction
25%
Higher Lead-to-Close Rate
20+
Hours Saved Weekly

Results across industries and services.

Educational Consulting — Paid Meta Ads
Paid Advertising

Educational Consulting — Paid Meta Ads

Rebuilt Meta campaigns to reduce cost per lead by 67% and increase conversion rates by 30%.

  • CPL reduced from $150 to $50
  • 25% increase in organic traffic
  • 30% increase in conversions with revised website
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Professional Services — CRM Automation
CRM Automation

Professional Services — CRM Automation

Migrated manual workflows into Go High Level to increase close rates and eliminate hours of admin work weekly.

  • 25% higher lead-to-close rate
  • 20+ hours saved weekly
  • Unified pipeline tracking
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HVAC Distributor — SEO Growth
SEO

HVAC Distributor — SEO Growth

Rebuilt SEO architecture for a national distributor to double traffic and create consistent inbound leads.

  • Website traffic doubled
  • Significant keyword ranking improvements
  • Consistent inbound lead generation
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Health Insurance Agency — Website + Ads + CRM
Website + Ads + Automation

Health Insurance Agency — Website + Ads + CRM

Rebuilt website, CRM, and ad campaigns for an insurance agency to reduce CPL by 60% and automate lead handling.

  • CPL reduced from $50 to $20
  • 60% increase in qualified leads
  • 20+ hours saved weekly
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Home Services — Website + Local SEO
Website + Local SEO

Home Services — Website + Local SEO

New high-performance website and local SEO strategy moved rankings from page three to top 5 local positions.

  • Rankings improved from 20+ to Top 5
  • 40% increase in organic traffic
  • 32% increase in inbound call leads
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Vacation Rental — Brand + Website + Ads
Branding + Website + Paid Ads

Vacation Rental — Brand + Website + Ads

Full brand launch, OwnerRez website, and seasonal Meta campaigns to drive direct bookings and reduce Airbnb reliance.

  • 20% increase in direct booking traffic
  • Positive return on ad spend from launch
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Educational Consulting — Paid Meta Ads

Reduced cost per lead by 67% while increasing organic traffic and conversion rates.

Client Situation

A college admissions consulting firm was running Meta ads but paying extremely high costs per lead with inconsistent results.

What MTS Did

  • Rebuilt campaign structure and audience targeting
  • Developed new messaging and creative strategy
  • Optimized the lead funnel and conversion tracking

Results

  • Cost per lead reduced from $150 to $50
  • 25% increase in organic traffic
  • 30% increase in conversions

Tools Used

Meta Advertising Go High Level

Professional Services — CRM Automation

Increased close rates while eliminating hours of manual lead management each week.

Client Situation

A professional services firm was managing leads manually across multiple systems, causing missed opportunities and slow follow-up.

What MTS Did

  • Migrated complex HubSpot workflows into Go High Level
  • Built automated lead routing and follow-up sequences
  • Implemented unified pipeline tracking and reporting

Results

  • 25% higher lead-to-close rate
  • 20+ hours saved weekly through automation
  • Centralized pipeline visibility and reporting

Tools Used

Go High Level

HVAC Distributor — SEO Growth

Doubled website traffic and created a steady stream of inbound leads.

Client Situation

A national HVAC distributor had a large catalog of products but poor organic visibility. Their site structure and on-page SEO were limiting their ability to rank for high-value searches.

What MTS Did

  • Rebuilt the SEO architecture and category structure
  • Optimized high-value product and category pages
  • Implemented technical SEO improvements and internal linking

Results

  • Website traffic doubled
  • Significant improvements in keyword rankings
  • Consistent inbound lead generation

Tools Used

On-Page SEO Technical SEO

Health Insurance Agency — Website + Ads + CRM

Reduced cost per lead by 60% while automating lead handling and follow-up.

Client Situation

An insurance agency had an outdated, bloated WordPress website and no system for managing or converting inbound leads from paid campaigns.

What MTS Did

  • Rebuilt a high-performance website optimized for mobile and SEO
  • Developed a secure Go High Level CRM tailored to insurance compliance requirements
  • Integrated lead vendors for clean call transfer and tracking
  • Implemented automated lead nurturing and follow-up sequences

Results

  • Cost per lead reduced from $50 to $20
  • 60% increase in qualified leads
  • 20+ hours saved weekly in administrative tasks

Tools Used

Meta Advertising Go High Level Website Builder

Local Home Services — Website + Local SEO

Moved from page three in Google results to the top 5 local search positions.

Client Situation

A home services contractor had a bloated WordPress website, weak local search visibility, and no system for responding to or nurturing inbound leads.

What MTS Did

  • Rebuilt a high-performance website optimized for mobile and SEO
  • Implemented a local SEO strategy to improve Google Maps rankings
  • Built basic lead follow-up and nurture automation

Results

  • Local rankings improved from 20+ to Top 5 positions
  • 40% increase in organic traffic
  • 32% increase in inbound call leads

Tools Used

Local SEO Go High Level Website Builder

Vacation Rental — Brand + Website + Paid Ads

Increased direct booking traffic while reducing reliance on Airbnb.

Client Situation

A vacation rental host needed a complete brand launch along with a website that could generate direct bookings instead of relying entirely on Airbnb.

What MTS Did

  • Developed the brand identity and logo
  • Built an integrated OwnerRez website connected to Airbnb and VRBO listings
  • Implemented on-page SEO to establish search visibility
  • Launched seasonal Meta ad campaigns to drive direct bookings

Results

  • 20% increase in website traffic and direct booking leads
  • Positive return on ad spend from seasonal campaigns

Tools Used

OwnerRez Website Builder Meta Advertising On-Page SEO

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